HOAhomepage has created a national registry of all properties in the common interest development industry. Common Interest Professionals are instrumental in the research and publishing of profiles of individual community associations. We use these profiles to promote communities to homebuyers, when we do we promote our professionals. This platform is designed to provide CID professionals with an incentive to participate. A retail level business opportunity. It is structured within an HOABlock. A block can consist of as few or as many HOAs as the block owner wants. On average there are 77 units in an HOA, so a block with 1000 HOAs would be connecting potentially with 77,000 properties. The important thing to note is that within our block system, an HOA can only be part of one block. The purpose of the HOABlock is two fold, first, a hub for localized content, where all of the professionals and homeowners, participate in polls, surveys and forums, and as a business opportunity for the Block owner, where they develop a referral service for certain association services, like replacement reserve services, election monitors, collection services, mediators and any other ancillary service that the board uses from time to time. And a referral structure for services used by our property exchange, like; rental managers, appraisers, RE agents, Lenders, property inspectors, and other services related to a property sale- The first criteria for selection and vetting is their experience with specific HOAs in your block. Once added to your block, the owners will provide additional insight.
The team layed out above reacts to the needs of homeowners, investors, and our retail level buyer groups, for property related transactions. As is the case with all professionals involved, they use their current knowledge of a specific community, along with all other data we collect to make their service more efficient.
The image below shows the members of the Block team. An HOAblock is created by an active portfolio manager, who wants to start a referral business to serve the property owners in their HOABlock. They recruit other professionals who will also benefit from the branding with community associations. It is a cross referral structure in addition to the RFPs that HOAhomepage will be facilitating.
All of your messaging will be enhanced by AI and other tools to update your social media accounts automatically. An archive of all of your previous publications, white papers and articles, which is accessible to the public. Each time a real estate transaction closes, a notification is automatically sent to the board of directors, introducting them to their new neighbor and a link to their profile. The notice includes credit to the HOABlock team along with their profiles.
Below are the usual marketing techniques used in the industry
Professional networking
All managers, self-employed or staff portfolio manager, have a personal business responsibility to seek RFPs, if you’re not growing, you’re shrinking. Most managers continually network with other CI professionals who might be able to include you on a board RFP shortlist. And conversly all non manager professionals; attornies, insurance agents, and other services ancilary to community governance, want to network with community managers and each other, for the same reason. You cast as wide a network as you can to increase your prospects.
Professional associations
Professional associations for CID professionals provide the forum for general interaction or to volunteer to seek more visibilty. Another target for CID professionals is the local chapter of the Building Industry Association (BIA). CIDs are the dominate subdivision type in production housing across the country, in California and Florida CIDs are 80% of production housing, so there are associations coming online each year. A good relationship with a builder can yield years of opportunities.
The fact is that without credentials from one of the recognized association, you are not even in the running.
Websites and social media
Self employed portfolio managers,must have a website, most management companies have websites, some quite elaborate that support owner interactions and promote social interactions. The content should not be static, but should instead encourage interaction.
Social media is probably more important to your branding effort, than your website. In fact you should be automatically posting to your social media accounts each time you update your website. So writing articles or refercing articles via your website is a must.
Networking with property owners
To a lesser degree CID professionals attempt to network with property owners within a targeted community to gain insights or connect with a board member.
Connecting with a board member is the holy grail marketing efforts, however, if they are not even considering making a change, your efforts are for not. Timing that board connection makes all the difference. Reaching out to that board member, within hours of announcing an RFP, is good timing. Especially when you are uptodate on all the community issues. Until then, it’s better to have some other reason for interacting with a board member (as a property owner), other than a non existent RFP. But you can bet it will come- do you have the patience?
All of these tactics, consistently applied, will keep your name in front of another professional or in rare occassions connected with a property owner, but your competitors are also trying to get the attention of the same people. The question is how do you distinquish yourself vs the dozens of competitors who are also vying for the account. When it comes down to it, the more you know about the community you are biding on, the more confidence you will have at the proposal presentation. Our platform provides you with a quickly accessed, detailed profile of every community in your HOABlock. Be prepared.
Instead of networking individually, network through the HOAblock and combine your efforts.
What we we do for CID professionals is apply some order and purpose to your current network, but more importantly provide access to homeowners through our HOAblock structure. The HOABlock tutorial guides you through forming teams of non competing professionals to be advisors in your HOAblock. As a team, the members combine their market knowledge and knowledge of specific communities in their area. The value of the team comes from sharing perspectives and information regarding mutually targeted communities. What will make you more successful at winning new contracts will be how knowledgable you are about each community. Our process feeds the team with everything we collect regarding each community.
HOAhomepage is establishing a national registry of Common Interest Subdivisions, and an archive of all subdivision level data, including the development history. Many professionals will use this data to track targeted markets. As a company, HOAhomepage is looking to historically track developments based on characteristics, market success of each and matching specific parcels of land with successful development configurations. In this case we are adding one more data point that developers can consider. These conclusions will be used to fill several other developer/builder data needs, as well. This data will be free to developers who are members of our association, as well as tools to track previously developed communties. This is not something we are going to be promoting online to builders, it is best offered personally to the builder/developer. Even the largest national builder operates on a division level, so our block teams need to be members of the local homebuilders association. Our CID pros will offer an HOA advisory service to these local builders, as well, which will focus on HOA setup, board transition, manage RFPs and provide interim fiduciary duties.
Each member of the team you join or form brings a different perspective on each community. We want these perspectives to guide authoring of articles or other media, and publish it through the team
An insurance agent, for example, may be keenly aware of certain risk and has strategies for community leadership or the property owners to mitigate the risk. His strategy may not be unique in risk management, but when he publishes his view through the team, we attach meta data from each HOA the team has selected to the publication. This attached data is picked up by search engines, like Google. So a person from any of the teams communities, who happens to be researching this topic, the top results will be where the browser has matched, not only the search key words, but the data the users carry in the background, like the street they live on -the street names are one of the data points we attach to publication. The point is to attach as many data points as we can to all team publications. These publications lead back to an HOAhomepage page for the author, where the article(s) or video(s) can be viewed. On this page the author is profiled, as well as their team members and links to all of the other communities selected.
Business development just begins when you receive an RFP. We intend to make the process of getting a RFP, much more efficient and purposeful. Our platform is designed to not only get on a RFP shortlist, but the tools to build community support and knowledge of the community, that will make a difference in the presentation. Long before you receive the RFP, you will know who all the board members are, current contracts and term dates, as well as property owner endorsements.
How we get you there.
We need your knowledge and experience to advise our constituents, who include builders, investors, and all others who have an interest in a common interest property. These interactions are designed to build your brand with the property owners in HOAs you target. Only one CID Professional advisor per community. This platform allows any qualified manager in any state to claim, for his target market, one or more specific inclaimed HOAs. After we have all CIDs claimed by a professional, there will be several thousands CID Professionals in our association. These professionals are part of an internal network, where your profile and credentials can be viewed by other professionals.
We are not offering management services, but we are looking for professionals whose business is to serve HOA Boards of Directors in the management and governance of a community associations. We are endorsing you, so your credentials are very important to us. Most of our CID pros will be community association managers, primarily because of their experience and their credentials, any other specialist, like a real estate broker or an appraiser, who has acquired our minimum creditials can become a CID professional.
begining the process of building a national registry of the CID industry. From pre-development land, through the subdivision process, course of construction development, and existing properties. However, before we can drill down to the development process we intend to archive all existing residential and commercial common interest subdivisions. Below is a map of our California regions and the included counties.
This archive will be a catalog of community associations, including a profile of the community from the perspective of the resident owner and professionals like yourself. Our national objectives will be met by tackling one county at a time and providing you with a business reason to participate. All participants must be vetted for credentials and verified experience with specific communities. For those vetted professionals, we take the typical networking model used for business development and extend it to include the property owners. The minimum you can expect is the RFP shortlist, but we give you the tools to win the contract, as well. To be clear, we represent the interest of the property owners, and this is an opportunity to win their support. Consequently, we need to make sure you are committed to your profession. So all CID Professionals, who participate, must agree to renew their credentials or licenses annually and select continuing education that matches the needs of our constituents. These professionals become non-property owner members of the Common Interest Property Owners Association.
There are three categories of common interest professional services that we are recruiting to help us build this registry of CID data. We refer to this group as CID professionals. This is directed at individual professionals, not companies. However, company executives can participate in our regional structure.
This venture structures the entire process of data collection and allocates any business opportunities that surface in any particular community to the professional who is connected with that community. This includes RFPs.
We intend to map approximately 350,000 subdivisions and create a basic profile for each. This sets a placemarker where we will gather common property characteristics, such as models, type of design, developer, components, materials etc. We will collect much of this information during real estate transactions that we manage for the owners. HOAhomepage will represent common interest home buyers and help them prepare for and complete their purchase. Resident owners can hire a listing agent or place their property on our property exchange.
Our focus is establishing an organized self sustaining structure for establishing a permant connections with specific communities, over time.
We will attract users by offering platforms that address certain shared needs and provide consistent and scaled transaction services. Initially, we have created a property exchange to address the needs of the investor group. As well as the needs of first-time buyers and retiring seniors. We engage before they enter the market and help them through preparation and acquiring the property. The community profiles we develop offer buyers a glimpse of the community and surrounding metro area.
Association Services– Portfolio managers, accountants, attorneys, Commericial Insurance agents, several specialty administrative services, and some maintenance categories. We are a branding platform for this category, so we are looking for professionals who author industry related articles and videos that promote themselves. And will help curate the content of each subdivision profile. We publish this content and archive it for the property owners. This is only a fit for professionals who currently promote themselves.
Take the association portfolio manager, for example, new business development is important, because from time to time your biggest supporter on the board is voted out or your contract terms out.
There is nothing in our approach to branding your services to boards of directors, that will automatically create a relationship for you, but we do include you in open conversations related to specific associations, as the local expert and contributor. You have the authority to enter into the conversation, but by default you are the forum moderator, you provide links to information, or impartial suggestions. We want them to get to know you and you get to know the community. Just be on the short list when the time comes. It takes time and patience to develop a management portfolio.
Property transaction Services– Real Estate Brokers, Title representatives, Appraisers, 1031 qualified intermediaries, Lenders.
Personal Investment Services-Investment advisors, financial advisors, fiduciaries, and trust formation and management.
We have created the Common Interest Property Owners Association for the individual owners to group themselves and interact outside of their community association. However, the communication and data tools can be used by any community volunteer to view data on their community or neighboring HOAs, esstablish security or emergency protocols and alerts with neighboring boards and many other tools. The above group of professionals are operating on the perifery
Our constituents include members of several specific interest groups. Community Volunteers, First-time CI buyers, Retiring Seniors, Individual Investors, Trusts and professional portfolio managers. Resident owners are encouraged to join their community network and follow the development of their community profile, contribute images and videos, articles; or initiate surveys or start forums.
HOAhomepage data collection structure
We are not a developing a directory service, we are however, developing relationship with professionals who help us create a national registry of common interest developments. We want professionals with experience with specfic community associations (HOAs). We will take that experience and help them expand their contacts in that community. A real estate agent who has participated in several transactions in a specific HOA and is willing to gain more knowledge ab0ut that community and residents, for example. HOAhomepage has created a property exchange to help home buyers. or a Community Association Manager, who wants a tool to grow their portfolio by providing and publishing a community profile for specific targeted communities. HOAhomepage provides board members with the tools to manage requests for proposal.
HOAhomepage is developing a Common Interest Development archive and property registry. and a non profit property owners association. Residential community associations make up the bulk of these common interest developments. The property owners are primarily resident owners. The non resident owners account for 20-30% of the community. There are a number of subcategories of non resident investors. Our SEO is designed to use the data collected in the archive to make connections with buyers in advance of entering the market.
The archive includes an in depth profile of each community on the registry. The profiles will be viewed by investors and other buyer categories we have platforms for each. For investors the profile will include market data, vacancies, assessments, deed restrictions and analysis. But the community profile will accumulate input from resident owners and others related to the community. Although these profiles are designed to help investment portfolio managers, and other buyers, they are just a part of the community’s web page, where the owners interact with each other, form groups and access networking tools. These pages accumulate articles, surveys, photo galleries and any other information the owners want to publish about their community. There are no membership fees for property owners to participate.
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There are two general categories of professionals who do business with common interest property owners. Those who do business directly with individual owners, like RE agents etc, and those who serve the community association, like insurance agents, attorneys, accountants etc. HOAhomepage created the Common Interest Propery Owners Association to attract certain special interest groups of owners and these common interest specialists and develop scaled solutions, for each of these groups. These solutions help us build owner relationships and over time brand HOAhomepage with the community. Our HOA Block platform passes on the branding to certain catagories of professionals who agree to help develop community profiles for the archive. We allow only one professional from each category to associate with a single community.
For example, a community portfolio manager can create a block of HOAs they would like to brand themselves with selects.
How to create a professional HOABlock
- Each professional creates a personal profile-
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